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The main conceptual idea of the text is that the Democratic Party is facing significant challenges and a perceived decline in popularity, as evidenced by negative voter sentiment and strategists' own admissions. This decline is highlighted through a series of "hot" headlines focusing on: * Internal Democratic Party struggles: Strategists acknowledging the brand's downfall. * Negative public perception: Voters distancing the Democrats from the working class. * Political instability: Trump's continued influence and potential disruptions to the 2026 midterms. Overall, the text paints a picture of a Democratic Party grappling with internal issues and external pressures, struggling to maintain its relevance and appeal to voters.